Salesforce has renamed its AIForce agent platform SIForce, CEO Marc Benioff announced on Friday. The move links the product's new name to a change in terminology ordered for federal agencies in the United States.
Benioff said the company was recognising what he called the era of “Super Intelligence”. The announcement was reported by The Next Web after the Salesforce chief ed about the rebrand on X.
Why the name changed
The naming decision follows a September 29 executive order from President Trump. The order directs federal agencies to replace the phrase “artificial intelligence” with “super intelligence” in official documents and websites.
The directive is limited to the federal government. It does not apply to private firms, meaning Salesforce's decision was not required by the order. The company has nevertheless adopted the terminology for AIForce, giving the platform a new identity as SIForce.
The change places Salesforce among companies responding publicly to the administration's preferred wording. The available reporting also connects Benioff's announcement with Trump's later remarks on October 9, although the supplied account does not provide the full details of those remarks.
What the rebrand means for Salesforce
AIForce was described as Salesforce's agent platform. The supplied reporting does not identify any change to the platform's technology, features, ownership or availability. It establishes a product-name change rather than a reported alteration to the service itself.
For customers and other readers, the immediate confirmed change is the terminology used to identify the platform. References to AIForce may now appear alongside, or be replaced by, the name SIForce in Salesforce-related communications.
The announcement also shows that the executive order has significance beyond government websites and documents. While private companies are outside its scope, Salesforce has chosen to reflect the “super intelligence” language in the name of one of its platforms.
Conclusion
Salesforce has renamed AIForce as SIForce after a federal order promoted “super intelligence” as the preferred term for government materials. The order does not bind private companies, and no technology change was reported.
Frequently Asked Questions
Q. What has Salesforce renamed?
Salesforce has renamed its AIForce agent platform SIForce.
Q. Who announced the change?
Salesforce CEO Marc Benioff announced the renaming on Friday.
Q. What prompted the new name?
The change follows a September 29 executive order directing federal agencies to use “super intelligence” instead of “artificial intelligence” in official documents and websites.
Q. Does the order apply to private companies?
No. The supplied reporting says the order does not apply to private firms.
Q. Was a technology change reported?
No technology, feature, ownership or availability change was reported in the supplied material.
