A family business that began with daily savings of ₹50 has grown into Thermocool Home Appliances Limited, an electronics and electricals company reporting turnover of ₹300 crore. The business was started by Rajiv Gupta, father of entrepreneur Tanuj Gupta, after years of practical work and learning in the cooler trade.
Rajiv began working at a small grocery shop while studying from class 5. He saved part of his earnings and gradually built capital. After moving to the city, he learned the electronics business, assembled coolers himself and handled their servicing. That experience helped him understand both the technical and commercial sides of the trade.
From ₹25,000 to a wider product range
Rajiv started the company 25 years ago with capital of ₹25,000. The business initially focused on electrical products before moving into metal coolers. As market demand changed, it entered the plastic cooler segment and continued expanding its product range.
The company now has a range described as 150 to 200-plus SKUs. It operates in the electronics and electricals sector and is focusing on pan-India supply. The family’s younger generation joined the business after COVID, adding another phase to the company’s growth.
Cooler demand and changing customer choices
Marketing expert Tushar Gupta said the company wants to build a stronger identity in the consumer durables market. He said coolers remain an important product for a large section of consumers because air conditioners are not within reach of every family.
The company plans to strengthen its presence first in North India and then expand gradually across the country. Its strategy also reflects a shift in customer expectations: buyers are looking beyond low prices and increasingly seeking products that match their needs and offer upgrades.
Online research, offline purchase
Buying behaviour changed significantly after COVID, according to Tushar Gupta. Customers often research a product online before visiting a shop to inspect its design, colour and quality before making a purchase.
This pattern is also growing in tier-2 and tier-3 cities. Online platforms have narrowed the information gap between customers and products, while physical stores continue to matter for buyers who want to see and understand an electronic appliance before purchasing it.
Conclusion
The company’s reported ₹300-crore turnover follows a journey that began with Rajiv Gupta’s ₹50 daily savings, practical electronics training and a ₹25,000 start. Its next stated focus is wider supply, beginning with a stronger presence in North India and moving gradually towards national expansion.
Frequently Asked Questions
Q. Who started Thermocool Home Appliances Limited?
Rajiv Gupta started the company 25 years ago with capital of ₹25,000. Tanuj Gupta is part of the family business.
Q. How did Rajiv Gupta begin his business journey?
He worked at a grocery shop while studying, saved ₹50 a day and later learned electronics, including cooler assembly and servicing.
Q. What is the reported turnover of the company?
Thermocool Home Appliances Limited reports turnover of ₹300 crore.
Q. What products does the company make?
The company operates in electronics and electricals, with a product range that includes metal and plastic coolers.
Q. Where does the company plan to expand?
The company plans to strengthen its presence in North India before gradually expanding across the country.
Q. How have customers’ buying habits changed?
Many customers now research products online and then visit shops to assess their design, colour and quality before buying.
